There is a wonderful essay called Borges in Love in the book too. I am not a Borges scholar, but I may grow to be one before I die. Whenever I brush paths with him I am touched, changed, saddened, strengthened, blessed with a new vision. I regret not having seen that great man while he lived.
But to return to the naming, perhaps the difference between dull writing and inspired writing is that the former uses names that are worn, spoiled, squandered, and the latter raises the names from a host of perceptions deep in the reader, names that thus come to live in the reader without having been spoken directly in the text-- such are the private names that please each reader best.
I was not encouraged by the title of a book I saw recently which proclaimed with wild reduction: Hildegard in a Nutshell. It contained few things (by definition)... of interest.